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1 publicity expenses
dépenses f pl publicitaires -
2 publicity
publicity [pʌb'lɪsɪtɪ](a) (media interest, exposure) publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produit;∎ she/her movie is getting or attracting a lot of publicity c'est un procès/un film dont on a beaucoup parlé;∎ there's no such thing as bad publicity on ne fait jamais trop parler de soi;∎ the incident will mean bad publicity for us cet incident va être mauvais pour ou va faire du tort à notre image de marque;∎ an actress who shuns publicity une actrice qui fuit les médias;∎ they don't want any publicity ils ne veulent pas faire parler d'eux(b) (advertising material, information) matériel m publicitaire;∎ have you seen any of their publicity? avez-vous vu leur matériel publicitaire?;∎ advance publicity promotion f►► publicity brochure brochure f publicitaire;publicity budget budget m publicitaire;publicity campaign (for new product) campagne f publicitaire, campagne f de publicité; (by government) campagne f d'information;publicity department service m de publicité;publicity expenses dépenses fpl de la publicité;publicity gimmick astuce f publicitaire;publicity manager chef m de (la) publicité;publicity photograph photographie f publicitaire;Cinema publicity still photo f publicitaire;publicity stunt coup m de pub -
3 publicity
publicité f;∎ it'll give us free publicity for the product ça fera de la publicité gratuite pour notre produitpublicity agent agent m publicitaire ou de publicité;publicity brochure brochure f publicitaire;publicity campaign campagne f publicitaire ou de publicité;publicity department service m de la publicité;publicity expenses dépenses f pl publicitaires;publicity manager chef m de publicité -
4 pay
A n gen salaire m ; ( to manual worker) paie f, salaire m ; ( to soldier) solde f ; ( to domestic) gages† mpl, salaire m ; Admin traitement m ; back pay rappel m de salaire ; extra pay prime f de salaire ; to be in the pay of sb péj être à la solde de qn ; rate of pay Admin taux de rémunération ; holidays GB ou vacation US with/without pay congés payés/sans solde ; pay and allowances rémunération principale et indemnités ; what's the pay like? est-ce que c'est bien payé? ; the pay is good c'est bien payé.B modif [agreement, claim, negotiations, deal] salarial ; [rise, cut] de salaire ; [freeze, structure, policy] des salaires.1 (for goods, services) payer [tradesman, creditor] (for pour ; to do pour faire) ; payer, régler [bill, debt, fees] ; payer [price, sum etc] (for pour) ; verser [down payment] (on sur) ; to pay cash payer comptant ; to pay £100 on account verser un acompte de 100 livres ; she paid him £300 to repair the roof elle l'a payé 300 livres pour réparer le toit ; to pay sth into verser qch sur [account] ; verser qch à [charity] ; to pay sb for his trouble payer qn de sa peine ;2 ( for regular work) payer [employee] ; to pay high/low wages payer bien/mal ; to be paid weekly/monthly être payé à la semaine/au mois ; all expenses paid tous frais payés ;4 ( give) to pay attention/heed to faire/prêter attention à ; to pay a tribute to sb rendre hommage à qn ; to pay sb a compliment faire des compliments à qn ; to pay sb a visit rendre visite à qn ;5 ( benefit) it would pay him/her etc to do fig il/elle etc y gagnerait à faire ; it would pay you to find out tu y gagnerais à te renseigner ; it pays to be honest cela paie toujours d'être honnête ; it doesn't pay to do cela ne sert à rien de faire ;1 ( hand over money) payer ; she/the insurance will pay elle/l'assurance paiera ; to pay for sth payer qch also fig ; to pay dearly for sth fig payer chèrement qch ; I'll make you pay for this! fig tu me le paieras! ; I'll pay for you ( in cinema etc) je vais payer pour toi ; they're paying for him to go to college/to Spain ils lui paient ses études/son voyage en Espagne ; ‘pay on entry’ ‘paiement à l'entrée’ ; you have to pay to get in l'entrée est payante ; ‘pay and display’ ( in carpark) ‘payez et laissez le ticket en évidence’ ; pay on demand ( on cheque) payer à vue ;2 ( settle) payer ; to pay in cash/by cheque/in instalments payer en espèces/par chèque/à tempérament ; to pay one's own way payer sa part ;3 ( reward employee) the work doesn't pay very well le travail est mal payé ;4 ( bring gain) [business] rapporter ; [activity, quality] payer ; to pay handsomely rapporter gros ; crime/dishonesty doesn't pay le crime/la malhonnêteté ne paie pas ; to pay for itself [business, purchase] s'amortir ; to make sth pay rentabiliser qch.there'll be hell ○ ou the devil to pay ça va barder ○ ; to pay a visit ○ euph aller au petit coin ○.■ pay back:▶ pay [sb] back ( reimburse) rembourser [person] ; I'll pay him back for the trick he played on me je lui revaudrai le tour qu'il m'a joué ; he'll pay you back with interest fig il te le rendra au centuple ;▶ pay [sth] back, pay back [sth] rembourser [money].■ pay down:▶ pay [sth] down verser un acompte de ; I'd like to pay £100 down je voudrais verser un acompte de 100 livres.■ pay in GB:▶ pay [sth] in, pay in [sth] déposer [cheque, sum].■ pay off:▶ pay off fig être payant ; his hard work finally paid off tout le travail qu'il a fourni a finalement été payant ;▶ pay [sb] off, pay off [sb]2 ○ ( buy silence) acheter le silence de [possible informer] ;▶ pay off [sth], pay [sth] off rembourser [mortgage, debt].■ pay out:▶ pay out [sth]1 ( hand over) débourser [sum], dépenser [sum] (in pour) ; we've paid out a lot in publicity on a beaucoup dépensé pour la publicité ; he paid out £300 for his new washing machine il a payé 300 livres sa nouvelle machine à laver ;2 ( release) laisser filer [rope].▶ pay up [sth] payer [amount] ; pay up the money you owe me! paie-moi l'argent que tu me dois!
См. также в других словарях:
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